REEBOK CLASSIC

Perfect division

BALANCE IN THE SPACE DIVISION

For the launch of its new line of Classic Leather Perfect Split sneakers, Reebok Classic creates a fashion show, where they invite Javier Garay with A de Antonio (fashion designer) to participate in its launch at the AMS Marlborough Gallery.

For this I create an installation that seeks to reaffirm the base concept “Perfect Split”, so from the beginning it looks for a balance in the division of space and from that point creation is born. It is for this reason that the space is divided by a discontinuous limit of several layers of translucent fabrics, which take life from 2 light sources in opposite direction to this same point of projection. It is in these dividing fabrics that the different animations and interactions of each projection will come together and take shape to give birth to creation..

In the dividing fabrics the different animations and interactions of each projection will come together and take shape to give birth to the creation.

3 TIMES

For this, 3 blocks were created, which accompany the event:
1) GENERATIVE: through a presence sensor, generative graphics are created in audiovisual footage as a way of waiting for the event.
2) CIENMATIC: linear piea with the function of introcucción to the event.
3) Vj live: set of live mixed clips to match models on the catwalk.

CREDITS

JAVIER GARAY / Creative Director / Creative Developer / Art / Animation